In April 2009, Wenda Harris Millard became President of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors. She works with Chief Executive and Founder Michael E. Kassan to provide advice and implementation on strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, public organizational planning, public policy management, competitive analysis, and financial restructuring to some of the Fortune 100’s largest global brands.
Before joining MediaLink, Ms. Millard was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO in July 2007 after three years as a member of its Board of Directors. Ms. Millard oversaw MSLO’s media businesses, which include publishing, internet and broadcasting. She is credited with elevating the company to its leading position in percent of revenue derived from digital advertising among other “traditional” media companies and was the driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio.
Before MSLO, Ms. Millard was Chief Sales Officer at Yahoo! where she led the team that drove revenue from $700 million to over $6 billion in six years and was consistently credited as the number one sales organization in the media industry. On an industry-wide level her work at Yahoo! established brand advertising on the web. Prior to Yahoo!, Ms. Millard was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, Ms. Millard was a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.
Ms. Millard has received numerous industry awards including the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 “Advertising Person of the Year” Silver Medal Award from the AAF and the 2005 Matrix Award for “Women Who Change the World.” Advertising Age acknowledged her as a “Digital Media Master” — one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s “Women to Watch” series.
Active on behalf of the advertising industry throughout her career, Ms. Millard is immediate past Chairman of the Interactive Advertising Bureau and former President of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies as well as on the Boards of the James Beard Foundation, Pop!Tech and Do Something. She served two terms as a Trustee of Trinity College in Hartford.
Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.