Millennial Media Exchange (MMX) Launches in Europe
One Month Post Launch, Traction in Market Leads to Accelerated
International Rollout of MMX
BALTIMORE--(BUSINESS WIRE)--Oct. 28, 2013--
Millennial Media (NYSE:MM) today announced the expansion of the
Millennial Media Exchange (MMX) to Europe, with additional expansion in
the coming weeks to Latin America and Asia. MMX, which provides
advertisers and developers a unique opportunity to buy and sell on a
real-time, programmatic basis with unique data at scale, has experienced
strong metrics and a positive response from advertiser clients in its
first month of operation.
The Millennial Media Exchange is the first product launched through a
partnership between Millennial Media and AppNexus. The two companies
came together to create the largest premium mobile ad exchange available
in the market. Through the exchange, Millennial Media offers access to a
broad sub-section of its inventory, including premium and long-tail
MMX has experienced rapid growth since launch. The client base includes
ad networks, DSPs and mobile developers and publishers. Millennial Media
is adding mobile web inventory to the MMX, which will further increase
the availability of premium inventory through the exchange.
“Our early buys on MMX show extremely strong click through rates,” said
Evan Schwartz, CEO and co-founder of ActionX, the mobile customer
acquisition and retargeting platform focused on driving mobile commerce.
"Based on those metrics, we are expanding our buys on MMX and we look
forward to driving more mobile transactions for our retail clients in
the key holiday season.”
MMX is now live in the UK, Germany, France, Italy, and Spain. Further
expansion into additional countries in Europe, as well as Latin America
and the Asia Pacific region, will follow in early November 2013.
“We’re thrilled with the early response to our premium mobile exchange,”
said Mollie Spilman, EVP Sales and Marketing at Millennial Media. “Our
clients are consulting with us to make buying decisions based on their
unique goals -- full service, programmatic or a mix of both. Based on
our results, we accelerated our international roll-out plans, and look
forward to introducing this opportunity to our clients in Europe, Latin
America and Asia in the 4th quarter.”
About Millennial Media
Millennial Media is the leading independent mobile advertising and data
platform. The company's success is built on its unparalleled data &
technology, strong partnerships with global media and application
developers, and trusted relationships with the world's top brands.
Source: Millennial Media
Millennial Media, Inc.
Matthew Lindberg, 203-682-8214